WHAT MONKEYS CAN TEACH US ABOUT ADVERTISING
Just read a new article in Scientific American that looks at how monkeys respond to sexual imagery. A study done by Michael Platt, a neuro-biologist from the University of Pennsylvania looked at how humans and monkeys respond to sexual imagery. The link to the article is https://blogs.scientificamerican.com/observations/what-monkeys-can-teach-us-about-advertising/?utm_source=newsletter&utm_medium=email&utm_campaign=daily-digest&utm_content=link&utm_term=2018-03-16_top-stories
No surprise. The biological link to the adage, ‘Sex sells’ was affirmed. It turns out monkeys, like humans, are biologically hard-wired to show serious interest in provocative imagery of the opposite sex. Qualitatively, the interest displayed by females was somewhat different, but no less intense than that displayed by males looking at images of females.
We are sexual creatures. All of us…both males and females. That’s what nature intends for us to be. Women particularly, have had their natural sexuality suppressed…for thousands of years. There is no biological reason for it. The oppression of women is entirely a cultural phenomenon. It’s really a control issue, encouraged by men, with men being the beneficiaries.
This planet we all depend on is withering under the weight of a broad range of global scale challenges, all driven by pressures unleashed by humanity. Climate change, resource depletion, human overpopulation…all of these issues must be addressed with firm resolve. A big part of creating a future that is life-affirming and sustainable is a level playing field for both sexes. That must include accepting women as equals, and tolerating whatever choices a woman makes about her personal sexual expression. There is no ambiguity about this. Michael Platt’s research, as presented in Scientific American, shows that It’s just nature’s way.